Frank Luntz Quotes & Sayings (Page 3)

“Some people call it global warming; some people call it climate change. What is the difference?”

“It's all emotion. But there's nothing wrong with emotion. When we are in love, we are not rational; we are emotional. When we are on vacation, we are not rational; we are emotional.”

“Ideology and communication more often than not run into each other rather than complement each other. Principle and communication work together. Ideology and communication often work apart.”

“The way you communicate an idea is different than the way you communicate a product.”

“We as Americans and as humans have very selective hearing and very selective memory. We only hear what we want to hear and disregard the rest.”

“The language of America changed with the election of Bill Clinton, because with all due respect to my friends on the Republican side, Bill Clinton is the best communicator of the last 50 years. He felt your pain.”

“There are people still in the Republican Party that I believe practice the communication of anger, of disappointment, of regret, of pain, of sorrow, of suffering. That's not what the American people want to hear.”

“There's a problem with political polling in that you have so much pressure to do what your client wants you to do and say what your client wants you to say. I've never felt that pressure. I am independent of the political parties.”

“A compelling story, even if factually inaccurate, can be more emotionally compelling than a dry recitation of the truth.”

“Preserving parks and open spaces is a winner because it doesn't need to be explained to everyday Americans.”