Leo Burnett Quotes & Sayings

“Good advertising does not just circulate information. It penetrates the public mind with desires and belief.”

“Make it simple. Make it memorable. Make it inviting to look at. Make it fun to read.”

“Curiosity about life in all of its aspects, I think, is still the secret of great creative people.”

“The work of an advertising agency is warmly and immediately human. It deals with human needs, wants, dreams and hopes. Its 'product' cannot be turned out on an assembly line.”

“When you reach for the stars you may not quite get one, but you won't come up with a handful of mud either.”

“The secret of all effective originality in advertising is not the creation of new and tricky words and pictures, but one of putting familiar words and pictures into new relationships.”

“Advertising says to people, 'Here's what we've got. Here's what it will do for you. Here's how to get it.'”

“The secret of all effective advertising is not the creation of new and tricky words and pictures, but one of putting familiar words and pictures into new relationships.”

“Advertising is the ability to sense, interpret... to put the very heart throbs of a business into type, paper and ink.”

“Anyone who thinks that people can be fooled or pushed around has an inaccurate and pretty low estimate of people - and he won't do very well in advertising.”