Marshall McLuhan Quotes & Sayings

“We become what we behold. We shape our tools and then our tools shape us.”

“Advertising is the greatest art form of the 20th century.”

“The medium is the message. This is merely to say that the personal and social consequences of any medium - that is, of any extension of ourselves - result from the new scale that is introduced into our affairs by each extension of ourselves, or by any new technology.”

“All media exist to invest our lives with artificial perceptions and arbitrary values.”

“The medium is the message.”

“We shape our tools and afterwards our tools shape us.”

“Everybody experiences far more than he understands. Yet it is experience, rather than understanding, that influences behavior.”

“In this electronic age we see ourselves being translated more and more into the form of information, moving toward the technological extension of consciousness.”

“Societies have always been shaped more by the nature of the media by which men communicate than by the content of the communication.”

“Anyone who tries to make a distinction between education and entertainment doesn't know the first thing about either.”