“When you're doing what you love to do, you become resilient. You create a habit of taking chances on yourself. If you do what's expected of you, and things go poorly, you will look to external sources for what to do next, because that will be your habit. You will be standing there frozen. If you are just filling a role, you will be blindsided.”
“The way you build trust with your people is by being forthright and clear with them from day one. You may think people are fooled when you tell them what they want to hear. They are not fooled.”
“What I implore you to do is believe that if you make courageous choices and bet on yourself and put yourself out there that you will have an impact as a result of what you do, and you don't need to know now what that will be, or how that will happen, because nobody ever does.”
“If there's ever an example of the importance of making bold bets and focusing on what you love, it's Twitter.”
“People have Plato's form in their mind of what a leader is, or what a C.E.O. is, and it is a bunch of elements that I really don't conform to at all. I've given this a lot of thought, and I came to the conclusion that I don't care.”
“Authenticity is absolutely the key to a great tweet.”
“I was in Shanghai recently, where Twitter is blocked, and yet there were ads and billboards across town with hashtags on them.”
“Not only can you not plan the impact you're going to have, you often won't recognize it even while you're having it.”
“One of the things that I think I do well as a CEO is that I'm present. When I'm with my employees, I'm there in the moment.”
“As a leader, you need to care deeply, deeply about your people while not worrying or really even caring about what they think about you. Managing by trying to be liked is the path to ruin.”