Michael Schudson Quotes & Sayings
12 most famous Michael Schudson quotes and sayings (sociologist). These are the first 10 quotes we have.
“Advertising generally works to reinforce consumer trends rather than to initiate them.”
“The effectiveness of advertising depends on the amount and kind of product information available to consumers... advertising will be more successful the more impoverished the consumer's information environment.”
“Advertisements ordinarily work their wonders, to the extent that they work at all, on an inattentive public.”
“Sales may lead to advertising as much as advertising leads to sales.”
“The power of ads rests more in the repetition of obvious exhortations than in the subtle transmission of values.”
“Buy me and you will overcome the anxieties I have just reminded you of.”
“If there are signs that Americans bow to the gods of advertising, there are equally indications that people find the gods ridiculous. It is part of the popular culture that advertisements are silly.”
“Most criticism of advertising is written in ignorance of what actually happens inside these agencies.”
“American advertisers rely on 'essentially illogical' approaches to determine their advertising budgets.”
“If advertising is not an official or state art, it is nonetheless clearly art.”
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