Simon Mainwaring Quotes & Sayings (Page 8)

“Brands are facing a new competitive landscape in which self-definition, core values and purpose will increasingly define their ability to reach customers that only allow what is meaningful in their lives to pass through their filter.”

“Non-profits must become deeply engaged in the ways that their donor communities are using social technology.”

“As more people use social media to tell the story of the future, the wants and needs of more people will be reflected.”

“Find the human in the technology. The currency marketers trade in has not changed even if the methods have. Emotion is what we exchange.”

“The currency of universal values make brands innately sharable.”

“The false separation between living and giving must end.”

“Any institution faces two basic choices if they hope to spark new ideas. One is to leverage the brains trust within their organization by creating a special event dedicated to new thinking. The other is to look outside themselves to stimulate solutions.”

“CEOs must embrace the role of serving as the public face of the company to their customer community and the marketplace at large.”

“By linking with friends and ultimately strangers and building those relationships, social media is reweaving the social fabric that can then be used to scale your non-profit efforts.”

“We now see numerous examples of brands working together to address issues such as environmental degradations, climate control, pollution, poverty and disease.”