Simon Sinek Quotes & Sayings (Page 2)

“One of the best paradoxes of leadership is a leader's need to be both stubborn and open-minded. A leader must insist on sticking to the vision and stay on course to the destination. But he must be open-minded during the process.”

“People don't buy what you do, they buy why you do it.”

“Pilots have their names painted just beneath the canopy of their aircraft. This gives the pilot a sense of ownership for his or her jet. What's more, like cars, each aircraft has its own personality, so it's important for a pilot to get to know and love his aircraft.”

“Nike doesn't want to make products for everyone - they want to make products for champions.”

“Great leaders are willing to sacrifice the numbers to save the people. Poor leaders sacrifice the people to save the numbers.”

“More information is always better than less. When people know the reason things are happening, even if it's bad news, they can adjust their expectations and react accordingly. Keeping people in the dark only serves to stir negative emotions.”

“Starbucks was founded around the experience and the environment of their stores. Starbucks was about a space with comfortable chairs, lots of power outlets, tables and desks at which we could work and the option to spend as much time in their stores as we wanted without any pressure to buy. The coffee was incidental.”

“Panic causes tunnel vision. Calm acceptance of danger allows us to more easily assess the situation and see the options.”

“If you hire people just because they can do a job, they'll work for your money. But if you hire people who believe what you believe, they'll work for you with blood, sweat, and tears.”

“Believing that your competition is stronger and better than you pushes you to better yourselves.”