Anita Elberse Quotes & Sayings (Page 2)

“For the first case I did with Octone, 360 deals were not at all being talked about. And then for the follow-up case, it was the focus. I wanted to see how things were changing and what the new challenges were.”

“If you are the record label who owns Lady Gaga, and you have a new artist coming up, you can say, 'Let's have the artist play just before Gaga.' Now you've exposed the huge Gaga audience to the new artist. It's similar to showing a trailer before a movie. The hit creates a hit.”

“In investing, we intuitively think we should make a number of small bets. A blockbuster strategy is the opposite. It means making fewer huge investments. But it turns out to be safer.”

“Media companies' hit-focused marketing did not emerge in a vacuum. It reflects how consumers make choices. The truth is that consumers prefer blockbusters.”

“With so much money invested in their most promising projects, Hollywood executives will understandably do everything in their power to make their products a success in the marketplace. Therefore, the most expensive films often also get the highest marketing budgets, and are slotted into the most favorable opening weekends.”

“Because they are inherently social, people find value in reading the same books and watching the same movies that others do.”

“It's really not fun to have seen a movie that you want to talk about, and you can't find anyone else who's seen it.”

“No one disputes that online businesses offer much more variety than their analog counterparts.”

“One problem with relying on existing concepts is that it could stifle innovation, weakening the film sector over time.”

“What you get when you put all your resources behind a product, is you get everyone to join in.”