Dick Wolf Quotes & Sayings (Page 2)

“People do have viewing patterns, and you disrupt those at your own peril. That's something that everybody learned after 1988. The numbers have gone down every year since that strike. Big time.”

“People recognize certain things, like 'D' means 'this dialogue stinks.' We're dealing with shows that are written here, shot in New York and posted back here. Accurate communication is a necessity.”

“The story drove the book. That had a very seminal effect on the way I saw writing and storytelling. If you can set a character in a story that is compelling and has a backbone, you draw people in.”

“There are professional negotiators working for the writers and the actors, but basically you've got the writers and actors negotiating against businessmen. That's why you get rhetoric.”

“Advertising is the art of the tiny. You have to tell a complete a story and deliver a complete message in a very encapsulated form. It disciplines you to cut away extraneous information.”

“I think most people don't react well to being screamed at. It's counterproductive.”

“Drama or comedy programming is still the surest way for advertisers to reach a mass audience. Once that changes, all bets are off.”

“And the consumer doesn't care. They don't watch networks, they watch TV shows.”

“If the scripts are not good, I'll tell somebody, 'This isn't good.'”

“The ad revenues still go up because nothing dependably delivers the eyeballs that successful series do.”