“During a large disaster, like Hurricane Katrina, warnings get hopelessly jumbled. The truth is that, for warnings to work, it's not enough for them to be delivered. They must also overcome that human tendency to pause; they must trigger a series of effective actions, mobilizing the informal networks that we depend on in a crisis.”
“Our experience in fooling around with the genes of mice has taught us that many of the traits that interest us are not definite products of specific mutations but emergent phenomena arising from extremely complex interactions between genes, environment, and life experience.”
“Even as the Internet has revived hope of a universal library and Google seems to promise an answer to every query, books have remained a dark region in the universe of information. We want books to be as accessible and searchable as the Web. On the other hand, we still want them to be books.”
“Fortunately, human forgetting follows a pattern. We forget exponentially. A graph of our likelihood of getting the correct answer on a quiz sweeps quickly downward over time and then levels off.”
“The intersection of political analysis and Internet theory is a busy crossroad of cliche, where familiar rhetorical vehicles - decentralized authority, emergent leadership, empowered grass roots - create a ceaseless buzz.”
“For all their expertise at figuring out how things work, technical people are often painfully aware how much of human behavior is a mystery. People do things for unfathomable reasons. They are opaque even to themselves.”
“SuperMemo is based on the insight that there is an ideal moment to practice what you've learned. Practice too soon and you waste your time. Practice too late and you've forgotten the material and have to relearn it. The right time to practice is just at the moment you're about to forget.”
“People are saying, 'Big Data is the new oil.'”
“The idea that our mental life is affected by hidden causes is a mainstay of psychology.”
“Millions of us track ourselves all the time. We step on a scale and record our weight. We balance a checkbook. We count calories. But when the familiar pen-and-paper methods of self-analysis are enhanced by sensors that monitor our behavior automatically, the process of self-tracking becomes both more alluring and more meaningful.”