Jeff Bezos Quotes & Sayings

“We see our customers as invited guests to a party, and we are the hosts. It's our job every day to make every important aspect of the customer experience a little bit better.”

“What we need to do is always lean into the future; when the world changes around you and when it changes against you - what used to be a tail wind is now a head wind - you have to lean into that and figure out what to do because complaining isn't a strategy.”

“The common question that gets asked in business is, 'why?' That's a good question, but an equally valid question is, 'why not?'”

“A brand for a company is like a reputation for a person. You earn reputation by trying to do hard things well.”

“We've had three big ideas at Amazon that we've stuck with for 18 years, and they're the reason we're successful: Put the customer first. Invent. And be patient.”

“It's not an experiment if you know it's going to work.”

“The best customer service is if the customer doesn't need to call you, doesn't need to talk to you. It just works.”

“If you're competitor-focused, you have to wait until there is a competitor doing something. Being customer-focused allows you to be more pioneering.”

“If your customer base is aging with you, then eventually you are going to become obsolete or irrelevant. You need to be constantly figuring out who are your new customers and what are you doing to stay forever young.”

“There are two kinds of companies, those that work to try to charge more and those that work to charge less. We will be the second.”