Keith Belling Quotes & Sayings (Page 2)

“I was convinced you were not able to tell a consumer you can have a healthy fried chip or a good-tasting baked chip.”

“Like a lot of snackers, I recognized that snacking is an indulgence and is all about taste.”

“My focus has always been on connecting with consumers in a meaningful way.”

“Once consumers try popchips, most people really like it and become fans.”

“We came out with a rice and a corn chip, then quickly decided we needed to focus on potato. It was just too much for consumers to figure out at once.”

“We have a broad range of snackers - moms, kids and healthy active people.”

“We just wanted to do a chip that tasted great, but wasn't bad for you.”

“Everyone on our team shares a couple passions - putting the fun back in snacking, an entrepreneurial spiriting, and the passion for creating an innovative and exciting brand - all of which makes popchips a really fun place to work these days.”

“I'm definitely a serial entrepreneur and a serial snacker. And when it comes to snacks, I'm more of a salty snacker, though I've been known to have a craving for sweets from time to time.”

“Potatoes are popped, with no oil, using the same technology used in the rice cake manufacturing business. It took a lot of trial and error and lots of practice, though, to get the right flavor.”