Luca Cordero di Montezemolo Quotes & Sayings

“We don't sell a car, we sell a dream. We are Italy's national team. There are many great soccer teams in our country, but there is only one Ferrari.”

“We do not invest in advertising... So racing is the best advertising for Ferrari.”

“Ferrari used to be the car that you kept in your garage, took out to polish and show, and put back into the garage.”

“I always say to my people, 'If you don't sell a Ferrari to a football player, you make a big present to me.' Really. Because they buy to just show off. I don't like.”

“India is a very, very old country with a history, culture and tradition like Italy. And we can use the English language to be in touch. Then India's industrial situation is similar to us. Both have big companies but are dominated by small and medium-sized companies. It is extremely important for both to do joint ventures.”

“I want to have different Ferraris for different Ferraristi. We have a lot of parallel activities that can increase revenues without being obliged to produce more cars.”

“'LaFerrari' means 'the Ferrari.' The excellence. In this car, we put everything we are able to do. Our extreme technology, extreme experience, extreme capability. And this has been the first Ferrari totally designed in our design center.”

“A Fiat Panda, it's the best car in the world.”

“As far as Alfa is concerned, everything is possible; the brand is extremely sporty and connected to Ferrari since the early days of motorsports.”

“I don't believe in the electric cars, but I strongly believe in hybrids.”