Peter Guber Quotes & Sayings (Page 3)

“The magic happens when you take facts and figures, features and benefits, decks and PowerPoints - relatively soulless information - and embed them in the telling of a purposeful story. Your 'tell' renders an experience to your audience, making the information inside the story memorable, resonant and actionable.”

“Every journey that is successful has culs-de-sac and speed bumps. I carry a wisdom gene through my life through the good, the bad, and the ugly.”

“The arts tend to be more liberal. There tends to be more social relevance in the arts.”

“The portal into people's hearts is being interested in them.”

“When you want to move somebody, you have to say to yourself: 'I'm in the emotional transportation business. I gotta move them, emotionally.'”

“Beside every great success are the seeds of enormous failure. In every failure, there's the opportunity seeds of great success. They're not miles apart. So if they're that close together, and if you're really working, you're always gonna have that likelihood that something's not going to work.”

“In today's roller-coaster economy, hyper-competitive, fear-based, flat and global world, convincing anyone to do anything at any time requires getting their attention, creating their intention and turning it to action.”

“Most young people haven't used their storytelling skills since they were 8 or 9 or 10 and wanted to persuade Mom and Dad to take them to the ball game.”

“So when you tell a joke, you want to make someone laugh, or if you tell a story about someone who had a heart attack, it may be because you want the listener to exercise. Stories are tools to create social cohesion and to get humans to strategize together.”

“Telling purposeful stories is interactive. It's not a monolog. Ultimately, purposeful tellers must surrender control of their stories, creating a gap for the listener(s) to willingly cross in order to take ownership. Only when the listener(s) own the tellers' story and make it theirs, will they virally market it.”