Roy H. Williams Quotes & Sayings (Page 3)

“No trade will be made unless they want the thing more than they want their money.”

“A meaningless statement remains meaningless no matter how often it's heard.”

“Consequently, a young business often grows by large percentages. Mature businesses rarely do.”

“The value of an item - in the mind of a consumer - is simply the difference between the anticipated price and the price on the tag.”

“The salability of an item can often be improved while the value itself remains unchanged.”

“String Theory describes energy and matter as being composed of tiny, wiggling strands of energy that look like strings. And the pitch of a string's vibration determines the nature of its effect.”

“One thing that hasn't changed, though, is that we still have to hear the new ad 2 or 3 times before it begins to affect us, even when we're already familiar with the advertiser in question and have a positive opinion of them.”

“People don't trade money for things when they value their money more highly than they value the things.”

“Numerals are images of amounts. But the amounts they represent are real.”

“Writing good ads is easy when you have something to say.”