“The reason I was successful in launching my first book with bloggers is this: I assumed that I should spend as much time on a blogger with a million-person readership as I would pitching an editor of a publication with a million person subscription-base.”
“I still feel there are much smarter self-promoters out there than me. I am very methodical about my messaging, and I know how to gain attention very quickly. David Blaine is an example of someone who's better at self-promoting than me. He is much better than I am.”
“Workaholics typically have a lot of achievement with very little appreciation of what they have, whether it's cars or friendships or otherwise. That is a shallow victory. Then you have people with a lot of appreciation and no achievement, which is fine, but it doesn't create a lot of good in the world.”
“There's an entire generation of male strength and endurance athletes, even recreational lifters, who have never gotten off the ephedrine-caffeine-aspirin stack. The process of getting off stimulants is really horrible.”
“One of the great things about stargazing is that it's immediately at hand for so many people. You know, you could get into scuba diving or bird watching, but the stars are always up there.”
“Rather than spend my life on data entry and typing, I also take photos on my iPhone of business cards, wine labels, menus, or anything I want to have searchable on-the-run.”
“I always point people to the article '1,000 True Fans' by Kevin Kelly. If you choose your thousand ideal customers or readers properly and find the single author blog that targets that audience, you never have to do any more marketing. You're done. That is a lesson that very few product developers and marketers have learned, and it's unfortunate.”
“Converting your own passions into a job is the fastest method for eliminating any passion you once had.”
“I work hard, but in spurts.”
“What I don't like is snark for snark's sake. If you are going to make fun of me, at least be witty while doing it.”