“As long as it feels valid to me and feels sincere, I'll do what I do under the moniker of Nine Inch Nails if it's appropriate. I would hate to think I would ever be in a position where I'm faking it to get a paycheck.”
“I spent a long time experimenting, saying, 'Here's a record that's free, or $5 if you want a nice version or $250 if you'd like a really nice coffee-table thing.' Everything felt like the right thing to do at the time and then six months later would feel tired. And I would feel tired. So that's one reason for returning to a major label.”
“I would love to be looked at some day - and I'm not ever saying I'm at this level - but I'd love to be mentioned in the same breath as a Bowie or an Eno. Those are the people that I admire artistically, their career trajectory, the integrity throughout their career, the bravery of their career.”
“I've always been into computers. When I was getting out of high school and forming my identity musically, all of it was really coming into the fold, computers and drum machines. It felt like, you know, I'm in the right place at the right time. I liked the collision.”
“I've attended many concerts where I felt let down and I was wishing it would be something else. Not that it's their duty to please me, but at the same time, I think a lot about what it's like through the eyes of the consumer, the fan. I want not to pander to the audience, but to be aware of them.”
“When I sit down to make a set list I usually think, 'We'll build it up here, take it down here, go into a quiet section here, explode here,' in a way that there's a flow and it doesn't feel like shuffle on an iPod.”
“When your culture comes from watching TV every day, you're bombarded with images of things that seem cool, places that seem interesting, people who have jobs and careers and opportunities. None of that happened where I was. You're almost taught to realize it's not for you.”
“I think early on in my career, I was heavily inspired by bands like Throbbing Gristle and Test Dept, and films of David Lynch, for example, where the soundscape plays a very important role in the listening experience.”
“I'm a lot less precious than I used to be about putting things out, for better or for worse. The result of a public that has a very high consumption rate and turnover rate is people listen to more music but spend less time with individual bits of music.”
“My advice today, to established acts and new-coming acts, is the same advice I'd give to myself: pause for a minute, and really think about 'What is your goal? Where do you see yourself?'”