“Today, political events are nullified unless they're on TV.”
“I think every professor and writer is in some way an exhibitionist because his or her normal activity is a theatrical one. When you give a lesson the situation is the same as writing a book. You have to capture the attention, the complicity of your audience.”
“The book is like the spoon, scissors, the hammer, the wheel. Once invented, it cannot be improved. You cannot make a spoon that is better than a spoon... The book has been thoroughly tested, and it's very hard to see how it could be improved on for its current purposes.”
“Sometimes you say things with a smile with the precise intention of making it clear that you are not being serious, and are only kidding. If I salute a friend with a smile and say, 'How are you, you old scoundrel!' clearly I don't really mean he's a scoundrel.”
“The good of a book lies in its being read. A book is made up of signs that speak of other signs, which in their turn speak of things. Without an eye to read them, a book contains signs that produce no concepts; therefore it is dumb.”
“A transposable aphorism is a malaise of the urge to be witty, or in other words, a maxim that is untroubled by the fact that the opposite of what it says is equally true so long as it appears to be funny.”
“Entering a novel is like going on a climb in the mountains: You have to learn the rhythms of respiration - acquire the pace. Otherwise you stop right away.”
“My maternal grandmother - she was a compulsive reader. She had only been through five grades of elementary school, but she was a member of the municipal library, and she brought home two or three books a week for me. They could be dime novels or Balzac.”
“The Enlightenment, the Age of Reason, is seen as the beginning of modern depravity.”
“Semiotics is a general theory of all existing languages... all forms of communication - visual, tactile, and so on... There is general semiotics, which is a philosophical approach to this field, and then there are many specific semiotics.”