Maurice Saatchi Quotes & Sayings

“If you stand for something you will have people for you and people against you. But if you stand for nothing you will have nobody for you and nobody against you.”

“Simplicity is the outcome of technical subtlety. It is the goal, not the starting point.”

“Human nature is not amenable to prediction based on the trends or tendencies prevailing at the time. It is amenable to startling creativity of the kind practiced by great artists, directors, writers, musicians, actors, who know how to touch a chord in humans everywhere.”

“America was born out of a desire for self-determination, a longing for the human dignity that only independence can bring.”

“The essence of parenthood is to make children think that they are the most handsome, intelligent, brilliant person in the world.”

“True Americanism is practical idealism. Its aims, instead of being materialistic and mechanical, are idealistic to the point of being Utopian. In this way, the U.S. can provide and express ideals that strike a chord in humans everywhere - a declaration of independence on behalf of all the peoples of the world.”

“Advertising must respect the intelligence of its audience and if it does not prompt them to think, it will be instantly dismissed.”

“Advertising at its worst will be killed by the Internet. And rightly so.”

“America's critics can be heard everywhere. It is too much in love with money - worshipping the god of the marketplace, the golden calf. It has too much money, seven of the top 10 banks, eight of the top 10 companies etc. It is too stingy, giving away less of its wealth than other countries. It is vulgar, a rich barbarian.”

“Everyone wants to be immortal. Few are. Margaret Thatcher is. Why? Because her values are timeless, eternal. Tap anyone on the shoulder anywhere in the world, and ask what Mrs Thatcher believed in, and they will tell you. They can give a clear answer to what she 'stood for.'”