Maurice Saatchi Quotes & Sayings (Page 2)

“In fact, I argue that the future of advertising, whatever the technology, will be to associate each brand with one word. This is one word equity. It's the modern equivalent of having the best site on the high street, except the location is in the mind.”

“It's my view that human dignity - an attribute which for years has been taken by the Left in British politics - resides in fact in Tory values of independence, individuality and self determination.”

“There is no rivalry between Google and traditional advertising.”

“I write in the most distressingly slow way in terms of punctuation and grammar.”

“All media owners want to attract advertising revenue. Google is no different.”

“Sibling relationships are complicated. All family relationships are. Look at Hamlet.”

“Advertising holding companies used to boast about their share of the advertising market. Now they are proud of how much of their business is not in advertising.”

“When a company owns one precise thought in the consumer's mind, it sets the context for everything and there should be no distinction between brand, product, service and experience.”

“Politics is not a world for the squeamish or fainthearted.”

“Speaking up for America has become a lonely ordeal.”