David Ogilvy Quotes & Sayings (Page 3)

“The consumer isn't a moron; she is your wife.”

“In the modern world of business, it is useless to be a creative, original thinker unless you can also sell what you create.”

“If each of us hires people who are smaller than we are, we shall become a company of dwarfs. But if each of us hires people who are bigger than we are, we shall become a company of giants.”

“Don't bunt. Aim out of the ball park. Aim for the company of immortals.”

“The secret of long life is double careers. One to about age sixty, then another for the next thirty years.”

“Advertising people who ignore research are as dangerous as generals who ignore decodes of enemy signals.”

“Good copy can't be written with tongue in cheek, written just for a living. You've got to believe in the product.”

“I did not feel 'evil' when I wrote advertisements for Puerto Rico. They helped attract industry and tourists to a country which had been living on the edge of starvation for 400 years.”

“Develop your eccentricities while you are young. That way, when you get old, people won't think you're going gaga.”

“Political advertising ought to be stopped. It's the only really dishonest kind of advertising that's left. It's totally dishonest.”