David Ogilvy Quotes & Sayings (Page 4)

“Many people - and I think I am one of them - are more productive when they've had a little to drink. I find if I drink two or three brandies, I'm far better able to write.”

“Can advertising foist an inferior product on the consumer? Bitter experience has taught me that it cannot. On those rare occasions when I have advertised products which consumer tests have found inferior to other products in the same field, the results have been disastrous.”

“Much of the messy advertising you see on television today is the product of committees. Committees can criticize advertisements, but they should never be allowed to create them.”

“The advertisers who believe in the selling power of jingles have never had to sell anything.”

“The headline is the 'ticket on the meat.' Use it to flag down readers who are prospects for the kind of product you are advertising.”

“Many manufacturers secretly question whether advertising really sells their product, but are vaguely afraid that their competitors might steal a march on them if they stopped.”

“There are very few men of genius in advertising agencies. But we need all we can find. Almost without exception they are disagreeable. Don't destroy them. They lay golden eggs.”

“It strikes me as bad manners for a magazine to accept one of my advertisements and then attack it editorially - like inviting a man to dinner then spitting in his eye.”

“Advertising is only evil when it advertises evil things.”

“I do not regard advertising as entertainment or an art form, but as a medium of information.”