Frank Luntz Quotes & Sayings (Page 3)

“How I say it has as much of an impact on what people think of me as what I say.”

“Politics is gut; commercials are gut.”

“Republicans use think tanks to come up with a lot of their messages. The think tanks are the single worst, most undisciplined example of communication I've ever seen.”

“The advantage of working for a corporation is that it has only one message, because a product or a service doesn't speak; it's just there, and you can advertise it.”

“People like me have to have the discipline only to work for clients, corporations, political people, products, services, networks that we believe in and we want to see succeed.”

“We decide based on how people look; we decide based on how people sound; we decide based on how people are dressed. We decide based on their passion.”

“There are words that work, that are meant to explain and educate on policies that work, on products that work, on services that work. I'm not going to ever try to sell a lemon. I don't do that.”

“The principles behind explaining and educating the product or the elected official is similar, even though the actual execution of it is very, very different.”

“My job as a pollster is to understand what really matters.”

“Sound science must be our guide in choosing which problems to tackle and how to approach them.”