“Radio is more powerful the closer we mimic the way we actually speak to each other. That's why Howard Stern is such a great radio talent. People on his show are actually speaking to each other. You might not like what they're saying, but they're real conversations.”
“Semiotics is really interested in the questions like, what keeps you watching something, what keeps you - you know, what keeps you listening to a story on the radio? Like, what keeps you turning the pages in a book? What's the pleasure of it that's moving you forward, that's pulling you in and grabbing you and pulling you forward?”
“'Smallville' is like a Domino's pizza. While you're eating, you're thinking, 'This is good, and it reminds me of pizza, but there's not enough flavor in each bite.' That's the feeling you have the entire time with 'Smallville' - that it's just about to be good, but it never is.”
“Starting in the 1970s, American cars started to lose market share to foreign cars. It was clear what was happening - these better-made foreign car companies were encroaching on the U.S., and the U.S. car makers had less than half of their own country's market.”
“The Flash could do everything twice as fast. Except you never saw him think twice as fast or speak twice as fast. Could he do math faster than the other superheroes? Could he compute the tip for the bill twice as fast?”
“The pledge drive has everything going against it as broadcasting. It's repetitive. It's ad-libbed by people who can't ad-lib. It's about asking for money, which is something nobody wants to hear, even from their own relatives.”
“The radio is good for taking somebody else's experience and making you understand what it would be like. Because when you don't see someone, but you hear them talking - and, uh, that is what radio is all about - it's like when someone is talking from the heart. Everything about it conspires to take you into somebody else's world.”
“The story is a machine for empathy. In contrast to logic or reason, a story is about emotion that gets staged over a sequence of dramatic moments, so you empathize with the characters without really thinking about it too much. It is a really powerful tool for imagining yourself in other people's situations.”
“The TiVo is really an amazing machine. Like everyone who has one, I totally recommend it. Just as everyone who's married will tell you to get married, and everyone who has a baby tells you to have a baby, everyone who owns a TiVo will tell you to get a TiVo, and they'll say things like 'Your life will be completely different.' It's true.”
“There is a kind of structure for a story that was peculiarly compelling for the radio. I thought I had invented it atom-by-atom sitting in an editing booth in Washington on M Street when I was in my 20s. Then I found out that it is one of the oldest forms of telling a story - it was the structure of a sermon.”