Lynn Jurich Quotes & Sayings (Page 2)

“It's common for cultural shifts to start with young, urban adopters before going mainstream.”

“Rooftop solar is the first true form of competition that utilities have ever faced, and that is why they're attacking it.”

“When Netscape failed, it didn't mean the Internet was over.”

“Consumers used to think they had to compromise with solar. It was, 'Okay, I'm doing the right thing for the environment; it's cool to see the panels. I have to compromise on the cost and convenience side.' And now they no longer have to. On the cost side, it's cheaper, and on the convenience side, we set it all up.”

“For a lot of people, one of the reasons they don't like to work for founders of startups is that they can be sensitive and protective around what they've built. You have an emotional attachment to the early marketing and technology materials, and you don't want to hear that anything's wrong with them.”

“For every family in liberal San Francisco that went solar with SunRun in 2010, nearly eight families in more conservative Fresno made the switch to our solar power service.”

“For Pocketbook Environmentalists, financial savings are the primary motivator. However Pocketbook Environmentalists are changing the face of the market and the planet for the better by demanding that going green saves you money.”

“Hire people who are smarter than you, and don't be afraid to work with them as partners. Make it clear that you plan to learn from them, not just the other way around. The right, smart, motivated people respond very well to that approach, particularly coming from a younger manager like I am.”

“Homeowners want solar power. It's cost-effective. We invented a business model that makes it really easy for consumers to switch to solar - and that's solar-as-a-service.”

“I'm on the board of the Sierra Club Foundation and am myself a big environmentalist. But the way to make the biggest difference is to change mainstream behavior.”