Stefan Sagmeister Quotes & Sayings (Page 2)

“You could say that bad typography brought us the Afghanistan war, the Iraq war, the housing crisis and a good number of other things.”

“I had given a presentation on design and happiness for quite a long while at design conferences. I had found thinking about the topic helpful for my own practice, as it forced me to consider the fundamentals, and the feedback from the audience was always enthusiastic.”

“I run a design studio in New York. Every seven years, I close it for one year to pursue some little experiments, things that are always difficult to accomplish during the regular working year. In that year, we are not available for any of our clients. We are totally closed. And as you can imagine, it is a lovely and very energetic time.”

“I had discovered that I'm much less special than I thought I am. So whatever I find true for myself, other people might also relate to.”

“I'm actually quite critical of the storytelling theme. I think all the storytellers are not storytellers.”

“It's much more difficult to make an unbound book than a bound book, because the factories aren't set up to make an unbound book.”

“People who actually tell stories, meaning people who write novels and make feature films, don't see themselves as storytellers.”

“There are brands out there in the world that have an incredible influence on the culture. Numerous ones are badly done.”

“By far, the most determining factor of any brand is the product or the service the company produces. Branding companies have very rarely any significant influence on that, but it is, of course, in their interest to amplify their importance.”

“Downtown Toronto is a very good place to talk about the neutrality of modernist architecture. I'm sure this kind of box-building was interesting in the Twenties, Thirties and Forties, but I think it's absolutely ridiculous to build like this in 2013.”