Howard Schultz Quotes & Sayings (Page 6)

“I love being the underdog.”

“I'm not losing any sleep over Dunkin Donuts.”

“Pouring espresso is an art, one that requires the barista to care about the quality of the beverage.”

“The Starbucks customer and the Teavana customer are two very different customers, two different need states that are highly complimentary.”

“When we began Starbucks, what I wanted to try to do was to create a set of values, guiding principles, and culture.”

“I think my whole life, because of where I came from, I had a fear of failure.”

“I'm not as interested in what you make as I am in what you're passionate about. What business are you really in?”

“Most business people today are not going to invest in the uncertainty that exists in America.”

“I think Starbucks created a platform and, ultimately, a runway for many other companies to emulate. I suspect if we had not achieved what we have, there would have been many regional brands that would have succeeded. But I'm not sure there would have been a national brand of the scope of Starbucks.”

“The growth of the company and the license that Starbucks has is to participate in other food and beverage opportunities. We have a global business... and in many parts of the world, tea is much, much bigger than coffee, and we're going to bring tea and bring our capability and our understanding of what we've done for coffee to tea.”