Howard Schultz Quotes & Sayings

“When you're surrounded by people who share a passionate commitment around a common purpose, anything is possible.”

“Starbucks represents something beyond a cup of coffee.”

“Starbucks is not an advertiser; people think we are a great marketing company, but in fact we spend very little money on marketing and more money on training our people than advertising.”

“I was taken by the power that savoring a simple cup of coffee can have to connect people and create community.”

“I think the currency of leadership is transparency. You've got to be truthful. I don't think you should be vulnerable every day, but there are moments where you've got to share your soul and conscience with people and show them who you are, and not be afraid of it.”

“Starbucks has a role and a meaningful relationship with people that is not only about the coffee.”

“You walk into a retail store, whatever it is, and if there's a sense of entertainment and excitement and electricity, you wanna be there.”

“The hardest thing about being a leader is demonstrating or showing vulnerability... When the leader demonstrates vulnerability and sensibility and brings people together, the team wins.”

“I can't imagine a day without coffee. I can't imagine!”

“You can't build any kind of organization if you're not going to surround yourself with people who have experience and skill base beyond your own.”