Jef I. Richards Quotes & Sayings
18 most famous Jef I. Richards quotes and sayings (educator). These are the first 10 quotes we have.
“Creative without strategy is called 'art.' Creative with strategy is called 'advertising.'”
“In advertising, sex sells. But only if you're selling sex.”
“While it may be true that the best advertising is word-of-mouth, never lose sight of the fact it also can be the worst advertising.”
“In the world of commercial speech, tobacco advertising bears the earmarks of an endangered species.”
“Advertising is totally unnecessary. Unless you hope to make money.”
“I wish all consumers were as gullible as advertising's biggest critics. Anyone who believes advertising is that powerful will believe almost anything.”
“The law requires a paper towel ad to be scrupulously honest, but allows political candidates to lie without reproach. What's wrong with this picture?”
“Advertising is the 'wonder' in Wonder Bread.”
“If its not done ethically, advertising won't be trusted. If consumers don't trust it, advertising is pointless.”
“Creativity is an advertising agency's most valuable asset, because it is the rarest.”
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