John Battelle Quotes & Sayings (Page 5)

“Making media companies that you hope to sell is not a lot of fun for anyone who cares deeply about making media.”

“Where one industry stumbles, another rises up.”

“Good first drafts and speedy responses to consumer dialog will always trump lawyered corporate speak.”

“I left 'Wired' before it was sold to Conde Nast and Lycos, so I didn't experience that transition.”

“WordPress makes it drop-dead easy to start a site. Take my advice and go do it.”

“As much as I love scores of wonderful sites across the web, most of them are driven by the daily grind of the display/pageview hamster wheel. They create 20, 30, 40 'content snacks' a day, and I miss far more than I consume.”

“Boxes and rectangles on the side or top of a website simply do not deliver against brand advertising goals. Like it or not, boxes and rectangles have for the most part become the province of direct response advertising, or brand advertising that pays, on average, as if it's driven by direct response metrics.”

“It's not easy being number two. As a marketer, you have limited choices - you can pretend you're not defined by the market leader, or, you can embrace your position and go directly after your nemesis.”

“Brand marketers don't believe that ad-tech companies view brands as true partners. Ad-tech companies think brand marketers are paying attention to the wrong things. And publishers, with a few important exceptions, feel taken advantage of by everyone.”

“Building out a professional profile on LinkedIn certainly makes sense, and bolstering that CV with intelligent pieces of writing is also a great idea. But if you're going to take the time to create content, you should also take the time to create a home for that content that is yours and yours alone.”