Jonathan Ive Quotes & Sayings (Page 2)

“What I love about the creative process, and this may sound naive, but it is this idea that one day there is no idea, and no solution, but the next day there is an idea. I find that incredibly exciting and conceptually actually remarkable.”

“What we make testifies who we are. People can sense care and can sense carelessness. This relates to respect for each other and carelessness is personally offensive.”

“Designing and developing anything of consequence is incredibly challenging.”

“Making the solution seem so completely inevitable and obvious, so uncontrived and natural - it's so hard!”

“Design is a word that's come to mean so much that it's also a word that has come to mean nothing.”

“When something exceeds your ability to understand how it works, it sort of becomes magical.”

“Good is the enemy of great.”

“When you're trying to solve a problem on a new product type, you become completely focused on problems that seem a number of steps removed from the main product. That problem solving can appear a little abstract, and it is easy to lose sight of the product.”

“As a kid, I remember taking apart whatever I could get my hands on.”

“I discovered at an early age that all I've ever wanted to do is design.”