Jonathan Ive Quotes & Sayings (Page 4)

“I think if you do something and it turns out pretty good, then you should go do something else wonderful, not dwell on it for too long. Just figure out what's next.”

“Apple's Industrial Design team is harder to get into than the Illuminati, and part of the reason is because no one leaves. In the last 15 years, not one of the 18 designers has ditched Apple for greener pastures.”

“The nature of having ideas and creativity is incredibly inspiring.”

“I think subconsciously people are remarkably discerning. I think that they can sense care.”

“The computer industry is creatively bankrupt.”

“People's interest is in the product, not in its authorship.”

“I am keenly aware that I benefit from a wonderful tradition in the UK of designing and making.”

“It's difficult to do something radically new, unless you are at the heart of a company.”

“Perhaps I'd like to design cars, but I don't think I'd be much good at it.”

“To design something really new and innovative you have to reject reason.”