“When I ask people how much time they spend not doing their job - time spent on 'work-about-work' or phone calls or e-mails - people regularly tell me 60, or even 90 percent. So if Asana could take that down closer to zero, we could potentially double the effectiveness of humanity.”
“Whether you're a programming prodigy or the office manager holding it all together, technology empowers small groups of passionate people with an astonishing degree of leverage to make the world a better place.”
“We know a post-email world is coming. Asana is the first credible post-email application.”
“If you look at the history of communication, new technologies like the phone and e-mail didn't just let people do things faster; it fundamentally changed the scope of the kinds of projects people dared to take on.”
“Just as the mind emerges from the actions of individual neurons and their cooperation, the success of an organization emerges not only from its individual participants, but also from the interplay between them.”
“Historically, software for business was seen as unsexy because the products were seen as so poor - they provided such a poor user experience.”
“Asana and complementary services are bringing the evolved team brain to the entire world. In great companies like Twitter, Uber, Airbnb, Foursquare, and LinkedIn, people already add information to and extract insight from these systems much the same way our hands and brain exchange signals.”
“In general, good tools for staying in sync just haven't been built and made available to the world.”
“People spend an enormous amount of time in their inboxes, compulsively checking, and it's slow, distracting, and inefficient. It's almost a counterproductivity tool.”
“We could go work on curing cancer. We could go work on building spaceships. We could go work on art projects. What's fun about working at Asana is we get to work on all of them at the same time.”