Leo Burnett Quotes & Sayings (Page 3)

“Too many ads that try not to go over the reader's head end up beneath his notice.”

“Creative ideas flourish best in a shop which preserves some spirit of fun. Nobody is in business for fun, but that does not mean there cannot be fun in business.”

“The greatest thing to be achieved in advertising, in my opinion, is believability, and nothing is more believable than the product itself.”

“A good basic selling idea, involvement and relevancy, of course, are as important as ever, but in the advertising din of today, unless you make yourself noticed and believed, you ain't got nothin'.”

“I regard a great ad as the most beautiful thing in the world.”

“I have learned that it is far easier to write a speech about good advertising than it is to write a good ad.”

“I have learned that any fool can write a bad ad, but that it takes a real genius to keep his hands off a good one.”

“I have learned that trying to guess what the boss or the client wants is the most debilitating of all influences in the creation of good advertising.”

“If you can't turn yourself into your customer, you probably shouldn't be in the ad writing business at all.”

“A good ad which is not run never produces sales.”