Leo Burnett Quotes & Sayings (Page 4)

“Plan the sale when you plan the ad.”

“There's no such thing as 'hard sell' and 'soft sell.' There's only 'smart sell' and 'stupid sell.'”

“I have learned that you can't have good advertising without a good client, that you can't keep a good client without good advertising, and no client will ever buy better advertising than he understands or has an appetite for.”

“Whether or not the standard of living made possible by mass production and in turn by mass circulation, is supported by and filled with the work of us hucksters, I guess is something that only history can decide.”