Leo Burnett Quotes & Sayings (Page 2)

“What helps people, helps business.”

“The sole purpose of business is service. The sole purpose of advertising is explaining the service which business renders.”

“If you don't get noticed, you don't have anything. You just have to be noticed, but the art is in getting noticed naturally, without screaming or without tricks.”

“There is no such thing as a permanent advertising success.”

“I am one who believes that one of the greatest dangers of advertising is not that of misleading people, but that of boring them to death.”

“Regardless of the moral issue, dishonesty in advertising has proved very unprofitable.”

“We want consumers to say, 'That's a hell of a product' instead of, 'That's a hell of an ad.'”

“Fun without sell gets nowhere but sell without fun tends to become obnoxious.”

“To swear off making mistakes is very easy. All you have to do is swear off having ideas.”

“I have learned to respect ideas, wherever they come from. Often they come from clients. Account executives often have big creative ideas, regardless of what some writers think.”