William Bernbach Quotes & Sayings

“An idea can turn to dust or magic, depending on the talent that rubs against it.”

“Our job is to sell our clients' merchandise... not ourselves. Our job is to kill the cleverness that makes us shine instead of the product. Our job is to simplify, to tear away the unrelated, to pluck out the weeds that are smothering the product message.”

“Advertising is fundamentally persuasion and persuasion happens to be not a science, but an art.”

“The most powerful element in advertising is the truth.”

“In advertising not to be different is virtually suicidal.”

“In this very real world, good doesn't drive out evil. Evil doesn't drive out good. But the energetic displaces the passive.”

“Nobody counts the number of ads you run; they just remember the impression you make.”

“Properly practiced creativity can make one ad do the work of ten.”

“Word of mouth is the best medium of all.”

“Today's smartest advertising style is tomorrow's corn.”