William Bernbach Quotes & Sayings (Page 3)
William Bernbach quotes and sayings page 3 (businessman). These are the last 5 out of 25 quotes we have.
“Our job is to bring the dead facts to life.”
“Just because your ad looks good is no insurance that it will get looked at. How many people do you know who are impeccably groomed... but dull?”
“I warn you against believing that advertising is a science.”
“There is no such thing as a good or bad ad in isolation. What is good at one moment is bad at another. Research can trap you into the past.”
“No matter how skillful you are, you can't invent a product advantage that doesn't exist. And if you do, and it's just a gimmick, it's going to fall apart anyway.”
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